Will Trump's AI rebrand as 'super intelligence' catch on?

US President Donald Trump recently suggested that artificial intelligence (AI) should be called "super intelligence" instead, claiming that the term "fake" is associated with AI. The president made this announcement during a speech at the United Nations General Assembly in New York. While some close associates of the president have started using the term, experts from the technology industry are skeptical about its widespread adoption.

They argue that the term usually refers to highly advanced systems that can self-improve, which AI currently lacks. The rebranding is seen as misleading, as it exaggerates the current capabilities of AI. Some experts believe that professionals will only use "super intelligence" for more advanced AI, not the present state of the technology.

Despite the skepticism, some in Trump's circle have already started using the new term, such as US Chief Technology Officer Ethan Klein, who referred to the rebranded AI as "super intelligence (SI)". However, experts like Simon Coghlan from the University of Melbourne doubt that the term will stick, as it overstates the current capacities of AI.