Samsung opens Germany showroom to deepen European built-in push
Samsung Electronics is turning a German kitchen industry hub into a year-round showcase for its built-in appliances as it seeks to deepen partnerships and expand its presence in Europe. The company opened a roughly 480-square-meter permanent showroom on the first floor of Kitchen Center Löhne in Löhne, Germany, during Küchenmeile, a major business-to-business event for the European kitchen…
Samsung Electronics has established a permanent showroom in Germany to bolster its presence in the European kitchen market. The 480-square-meter space, located on the ground floor of Kitchen Center Löhne in Löhne, opened during the Küchenmeile trade event. This annual business-to-business gathering attracts over 300 brands and 25,000 industry visitors.
Samsung has been a consistent participant since 2013, using the event to showcase its integrated appliances and forge connections with kitchen furniture manufacturers and other partners. The newly opened showroom serves as a platform for product demonstrations, business consultations, and training sessions, providing year-round access to Samsung's built-in appliances and smart kitchen technologies.
Visitors can explore Bespoke AI-powered refrigerators, a Bespoke AI dishwasher, an induction cooktop with a built-in extractor, and a Bespoke AI oven featuring AI Pro Cooki.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Samsung opens Germany showroom to deepen European built-in push koreatimes.co.kr
