Samsung opens Germany showroom to deepen European built-in push
Samsung Electronics is turning a German kitchen industry hub into a year-round showcase for its built-in appliances as it seeks to deepen partnerships and expand its presence in Europe. The company opened a roughly 480-square-meter permanent showroom on the first floor of Kitchen Center Löhne in Löhne, Germany, during Küchenmeile, a major business-to-business event for the European kitchen…
Samsung Electronics has transformed a German kitchen industry hub into a permanent showroom to bolster its European built-in appliance presence, highlighting its commitment to expanding partnerships and market reach. The roughly 480-square-meter showroom sits on the first floor of Kitchen Center Löhne in Löhne, Germany, opening amid Küchenmeile, a major B2B event for the European kitchen sector, which continues through Friday.
Attracting over 300 brands and 25,000 industry visitors, Samsung has been a regular participant since 2013, leveraging the event to unveil new built-in appliances, forge connections with kitchen furniture companies, and engage with other industry partners. The newly established showroom serves as a year-round venue for product demonstrations, business consultations, and training, providing industry visitors with ongoing access to Samsung’s AI-powered refrigerators, AI dishwashers, induction cooktops with integrated extractors, and AI-equipped ovens.
Displays within the showroom feature Bespoke refrigerators equipped with artificial intelligence, an AI-powered dishwasher, an induction cooktop featuring an integrated extractor, and an AI Pro Cooki oven.
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- Samsung opens Germany showroom to deepen European built-in push koreatimes.co.kr
