Ghana to mark World Tourism Day 2026 with Eastern Expo in Koforidua
The week-long programme will officially open on Monday, 28th September, 2026, with the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, expected to lead the official opening ceremony.
Ghana is set to commemorate World Tourism Day in 2026 with a special week-long celebration known as the Eastern Expo, to be held in Koforidua, the Eastern Region. The event, running from the 26th of September to the 3rd of October, 2026, aims to bring together key players in the Tourism, Culture, Creative Arts, and investment sectors. This gathering will focus on promoting sustainable development and uncovering new opportunities within the industry.
Organized under the theme "Unlocking Opportunities for Sustainable Trade, Tourism and Investment", the Eastern Expo will create a platform for businesses, tourism operators, exhibitors, investors, policymakers, and the public to connect, display their products and services, exchange ideas, and explore potential collaborations. The week-long program is scheduled to kick off on Monday, 28th September, 2026, with a notable opening ceremony led by the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie.
The festivities will kick off on Saturday, 26th September, 2026, with a health walk aimed at promoting wellness and encouraging public participation. This activity will also serve as an opportunity for stakeholders and residents to engage in a fun and recreational event as the region gets ready to host visitors from across the country.
On Sunday, 27th September, 2026, World Tourism Day will be observed with a sensitization workshop titled "Digital Agenda and Artificial Intelligence to Redesign Tourism". This workshop will gather relevant stakeholders to discuss both opportunities and challenges in the tourism sector while promoting sustainable practices and investment in tourism-related enterprises.
Another seminar will be held on the same day, offering a platform for participants to interact with experts and industry players on matters pertaining to tourism promotion, with an emphasis on practical opportunities that can contribute to local economic development. The Eastern Expo aligns with both the Black Star Experience and World Tourism Day, aiming to enhance the Eastern Region's reputation as a prime tourism and investment destination, while benefiting local businesses and communities.
The Ministry of Tourism, Culture and Creative Arts encourages all stakeholders to actively participate in the celebrations, reinforcing Ghana's dedication to fostering a sustainable tourism sector that supports national development and livelihoods.
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