CJ OliveNetworks gift card revenue soars 33 percent in 1st half of 2026
CJ OliveNetworks said Tuesday that its gift card transaction value rose more than 33 percent in the first half of 2026 from a year earlier, setting a record for a six-month period as corporate demand for rewards helped expand its business-to-business sales. The company said annual transaction value rose about 27 percent last year, as gift cards increasingly moved beyond personal gifting into…
CJ OliveNetworks reported a significant surge in gift card revenue during the first half of 2026, with transaction value increasing by over 33 percent year-over-year, setting a record for a six-month period. The company attributed its growth to corporate demand for rewards, which expanded its business-to-business sales. Gift card transactions also rose about 27 percent last year as the cards evolved beyond personal gifting to encompass customer rewards, marketing initiatives, and employee benefits.
In July, CJ OliveNetworks started supplying CJ Gift Cards and Olive Young gift cards as incentives for LG Uplus home services, including internet, IPTV, and telephone subscriptions and renewals. Customers who enroll in or renew eligible services can receive gift cards valued up to 400,000 won ($291), contingent on their service and contract terms.
The partnership with LG Uplus broadens CJ OliveNetworks' customer base and provides LG Uplus subscribers with a wider array of reward options. Additionally, CJ OliveNetworks has integrated its CJ Gift Card in over 5,700 Emart24 stores across the country, expanding its usage beyond digital platforms.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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