CJ OliveNetworks gift card revenue soars 33 percent in 1st half of 2026

CJ OliveNetworks reported a significant increase in its gift card revenue during the first half of 2026, with transaction values soaring more than 33 percent compared to the same period last year. This impressive growth can be attributed to corporate demand for rewards, which has helped expand the company's business-to-business sales.

The surge in gift card usage reflects a broader shift in how gift cards are being utilized, moving beyond personal gifting to become an integral part of customer rewards, marketing programs, and employee benefits. This trend has been a key driver of the company's success in recent years.

In a recent development, CJ OliveNetworks expanded its reach by partnering with LG Uplus to offer its gift cards as rewards for home services such as internet, IPTV, and telephone subscriptions and renewals. Customers who sign up for or renew eligible services can receive gift cards worth up to 400,000 won ($291), depending on their service and contract terms. This collaboration not only broadens CJ OliveNetworks' reach among households but also provides LG Uplus customers with a wider range of reward options.

To further enhance its offerings, CJ OliveNetworks has also expanded the usability of its integrated CJ Gift Card by adding over 5,700 Emart24 stores across the nation. This extension of the card's acceptance has further cemented its position as a versatile and widely accepted payment method.