CJ OliveNetworks gift card revenue soars 33 percent in 1st half of 2026
CJ OliveNetworks said Tuesday that its gift card transaction value rose more than 33 percent in the first half of 2026 from a year earlier, setting a record for a six-month period as corporate demand for rewards helped expand its business-to-business sales. The company said annual transaction value rose about 27 percent last year, as gift cards increasingly moved beyond personal gifting into…
CJ OliveNetworks reported a significant 33 percent increase in gift card revenue for the first half of 2026, marking a record-setting six-month period. This growth can be attributed to corporate demand for rewards, which has expanded the company's business-to-business sales. The company's annual transaction value has also risen by approximately 27 percent last year, as gift cards have transitioned from personal gifting to customer rewards, marketing programs, and employee benefits.
In July, CJ OliveNetworks began supplying CJ Gift Cards and Olive Young gift cards as rewards for LG Uplus home services, including internet, IPTV, and telephone subscriptions and renewals. This partnership has broadened the company's reach among households and provided LG Uplus customers with a wider range of reward options. Additionally, CJ OliveNetworks has expanded the usability of its integrated CJ Gift Card by adding over 5,700 Emart24 stores nationwide at the start of the year.
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