CJ CheilJedang debuts traditional liquor brand jari in US market
CJ CheilJedang is taking Korean distilled spirits to New York, unveiling its premium jari brand as it seeks to introduce Korean drinking culture to consumers in one of the world’s most influential food cities. The company is holding a launch event Tuesday (local time) at Moono, a modern Korean restaurant in Manhattan, where it is presenting three jari products alongside a Korean food pairing…
CJ CheilJedang is introducing its traditional Korean liquor brand jari to the US market, aiming to showcase Korean drinking culture to consumers in a renowned food city. The company will host a launch event on Tuesday in New York, at Moono, a contemporary Korean restaurant. Three jari products will be featured - jari Munbae Sul 24, jari Gamuchee 24, and jari Munbae Sul 41, which is debuting in the US.
The stronger Munbae Sul 41 aims to deliver a richer portrayal of munbae, a pear-like scent common in Korean distilled spirits. Executives from CJ CheilJedang's Lifestyle Food Business division, alongside industry figures from New York's food, beverage, and cultural sectors, are anticipated to attend the launch. Bartender Hong Doo-ui, a mixologist affiliated with brand ambassador Pine&Co, and chef Kim Ho-young from Moono and Michelin-starred Jua will participate, helping to pair the jari with Korean dishes.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- CJ CheilJedang debuts traditional liquor brand jari in US market koreatimes.co.kr
