CJ CheilJedang debuts traditional liquor brand jari in US market
CJ CheilJedang is taking Korean distilled spirits to New York, unveiling its premium jari brand as it seeks to introduce Korean drinking culture to consumers in one of the world’s most influential food cities. The company is holding a launch event Tuesday (local time) at Moono, a modern Korean restaurant in Manhattan, where it is presenting three jari products alongside a Korean food pairing…
CJ CheilJedang, a prominent South Korean conglomerate, is introducing its traditional liquor brand jari to the United States market in New York. The company aims to showcase Korean drinking culture to consumers in a city renowned for its influential food scene. The debut event, scheduled for Tuesday in Manhattan, will take place at Moono, a contemporary Korean restaurant.
At the launch, CJ CheilJedang will unveil three jari products, namely jari Munbae Sul 24, jari Gamuchee 24, and jari Munbae Sul 41. The latter two were first released in Korea in July, while jari Munbae Sul 41 is making its U.S. debut. The higher-proof Munbae Sul 41 is specifically designed to highlight the unique munbae aroma, a fragrant pear-like scent characteristic of traditional Korean distilled spirits.
Key figures from CJ CheilJedang's Lifestyle Food Business division, as well as representatives from New York's food, beverage, and cultural industries, are expected to attend the event. Notable attendees include bartender Hong Doo-ui, a mixologist affiliated with brand ambassador Pine&Co, and chef Kim Ho-young of Moono and Michelin-starred Jua, who will collaborate to create jari pairings.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- CJ CheilJedang debuts traditional liquor brand jari in US market koreatimes.co.kr
