Badanti, se non rispondono entro 36 ore la piattaforma online restituisce l’importo speso

As the population ages in Italy, the demand for caregivers, particularly the elderly, is rapidly increasing. The badante profession, which involves providing in-home care for the elderly, is among the most sought-after. According to the Family (Net) Work report by Censis and supported by Assindatcolf, Italy has only 8.5 badantes for every 100 seniors over 60 years old.

This shortage is exemplified by the recent launch of WeCare srl (Lebadanti.it), an online platform connecting families with caregivers. CEO and founder Valerio Carboni stated that within just two months of operation, the platform has seen over 6,000 registrations from both families and badantes. Additionally, there are more than 3,000 qualified caregivers available, with 3,500 job listings posted.

Finding a badante in Italy is a challenging task due to the vulnerability of the caregivers and the ongoing reduction in formal domestic work. In 2025, there will be 804,464 workers with at least one year of social security contributions, a decline in the fourth consecutive year. The number of employed badantes represents 51.3% of the total, continuing to grow for the second year in a row.

To address this issue, the WeCare platform offers free registration for badantes, allowing them to create profiles and apply for job offers. Families can search for available caregivers in their area and contact them through a credit-based system, with payment only required upon contacting a badante. The platform charges 9 euros per contact and does not require any subscriptions.

In case a selected badante does not respond within 36 hours, the credit used is automatically refunded. Looking ahead, WeCare aims to reach 25,000 users within the next 12 months.