What Chinese audiences are responding to in Malaysian films

Malaysian films may be gaining traction in China's film market, with recent screenings at the China-Malaysia Film Festival 2026 suggesting that emotionally resonant stories can transcend cultural boundaries. Two standout titles, "The Last Dive" and "Babah," received positive feedback from Chinese audiences, highlighting the universal appeal of familiar emotions such as love, family, and personal triumph.

"The Last Dive" stood out for its unique blend of marine conservation, innovative underwater visuals, and the inspiring story of a person overcoming disabilities, while "Babah" captivated viewers with its compelling father-daughter relationship, a theme easily understood and appreciated across different cultures. Executive production director Wendy Wong noted that Chinese industry players tend to favor emotionally engaging narratives, particularly those involving romance and family, but they also show interest in Malaysian culture, everyday life, urban settings, and cuisine.

These factors could work in Malaysia's favor, as a strong sense of place coupled with emotionally relatable stories may enhance the films' appeal in China. However, the road to success in China's highly controlled film market is not without challenges. Producers must navigate censorship requirements, distribution structures, and audience preferences, all while ensuring their films can perform commercially in cinemas.

The screenings provided valuable insights into what Chinese audiences are seeking, offering filmmakers a useful form of audience testing. The message for Malaysian filmmakers is clear: stories rooted in local life can find a place in Chinese markets if they convey universally recognizable emotions, making these films relatable to a broader international audience.