Starbucks launches 'My Star Coffee' campaign to donate 1 mil. cups
Starbucks Korea has launched a customer-participation campaign to donate up to 1 million cups of coffee to people and communities in need. Under the “My Star Coffee” campaign, for every cup of Today’s Coffee purchased at Starbucks stores nationwide on Mondays, beginning Sept. 28, the company will donate an equivalent amount of coffee. The campaign is based on the idea of giving a cup of coffee to…
Starbucks Korea has introduced a customer-participation campaign called "My Star Coffee" to donate up to 1 million cups of coffee to those in need. Starting from September 28, for every cup of Today's Coffee bought at any Starbucks store across the country on Mondays, the company will donate an equivalent amount of coffee.
The campaign is inspired by the concept of giving a cup of coffee to a "star" – someone who has provided quiet support and encouragement. With every cup of brewed coffee purchased by a customer, Starbucks pledges to donate an additional cup of coffee to individuals and communities that require assistance. This initiative allows customers and the company to collectively accumulate the "My Star Coffee" donations.
These donated cups of coffee will be delivered to various entities serving local communities, welfare facilities, disaster and emergency sites, farms, and other places that require help. Starbucks aims to encourage customers to participate in sharing activities through their everyday coffee purchases while also extending support to people who contribute to their communities.
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- Starbucks launches 'My Star Coffee' campaign to donate 1 mil. cups koreatimes.co.kr
