Starbucks launches 'My Star Coffee' campaign to donate 1 mil. cups
Starbucks Korea has launched a customer-participation campaign to donate up to 1 million cups of coffee to people and communities in need. Under the “My Star Coffee” campaign, for every cup of Today’s Coffee purchased at Starbucks stores nationwide on Mondays, beginning Sept. 28, the company will donate an equivalent amount of coffee. The campaign is based on the idea of giving a cup of coffee to…
Starbucks Korea has initiated a customer-engagement campaign called "My Star Coffee" with the aim of donating up to one million cups of coffee to individuals and communities in need. The program commences on Mondays starting from September 28, when for every cup of Today's Coffee purchased at Starbucks outlets across the country, the company will donate an equivalent amount of coffee.
This initiative draws inspiration from the notion of presenting a cup of coffee to a personal "star" — someone who has quietly provided support and encouragement.
Under the "My Star Coffee" scheme, Starbucks pledges to provide one additional cup of coffee for each cup of brewed coffee bought by a customer. These accumulated cups of "My Star Coffee" will be delivered to individuals and entities serving local communities, welfare facilities, disaster and emergency sites, farms, and other locations in need.
The company believes this campaign allows customers to actively participate in sharing activities through their regular coffee purchases while simultaneously extending support to those who contribute to their communities.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Starbucks launches 'My Star Coffee' campaign to donate 1 mil. cups koreatimes.co.kr
