Korea takes modernized hanbok to Milan and Paris fashion weeks
Korea is taking its traditional attire to the world's most competitive runways, launching a major push to establish hanbok as a viable player in the international luxury fashion market. The Ministry of Culture, Sports and Tourism said Monday that it will host its inaugural overseas promotion for modern hanbok from Sept. 22 through Oct. 6, targeting industry buyers, press and fashion tastemakers…
Korea is introducing its modernized hanbok to the prestigious fashion weeks in Milan and Paris. The Ministry of Culture, Sports and Tourism announced plans to host an inaugural overseas promotion for contemporary hanbok from September 22nd to October 6th. This initiative, collaborated with the Korea Craft and Design Foundation, aims to transform global interest in Korean culture into profitable ventures for local fashion designers.
Five up-and-coming domestic labels - Leesle, Mooroot, Ondata, Shin Seoul, and Happly - have been chosen to represent Korea. Each brand specializes in reimagining the traditional hanbok's long robes, detailed ties, and vibrant hues into modern streetwear and evening gowns. The event will coincide with Milan Fashion Week, taking place from September 22nd to 28th. At the Milan event, the selected brands will display their creations at the Studio Zeta Showroom.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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