Korea takes modernized hanbok to Milan and Paris fashion weeks
Korea is taking its traditional attire to the world's most competitive runways, launching a major push to establish hanbok as a viable player in the international luxury fashion market. The Ministry of Culture, Sports and Tourism said Monday that it will host its inaugural overseas promotion for modern hanbok from Sept. 22 through Oct. 6, targeting industry buyers, press and fashion tastemakers…
Korea is introducing its modernized traditional clothing, the hanbok, to the world's top fashion events in Milan and Paris. The Korean government announced plans to host a special promotion for contemporary hanbok from September 22 through October 6. The event will target fashion buyers, media, and trendsetters from Milan and Paris.
The Korea Craft and Design Foundation is partnering with the Ministry of Culture, Sports, and Tourism to make this happen. The initiative hopes to turn global interest in Korean culture into commercial success for local designers. Five young Korean fashion labels — Leesle, Mooroot, Ondata, Shin Seoul, and Happly — have been chosen to showcase their unique interpretations of the hanbok.
These brands reinterpret the classic hanbok's flowing lines, ornate ties, and bright hues into modern street fashion and eveningwear. The showcase will coincide with Milan Fashion Week, taking place from September 22 to 28. The participating designers will display their collections at the Studio Zeta Showroom in Milan.
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