INVESTING IN THE FUTURE: Beyond the World Cup — Rugby’s Greatest Rivalry gives Boks, All Blacks cash lifeline
While the recent Rugby’s Greatest Rivalry series between the Springboks and All Blacks was a rousing on-field success, it is also a long-term financial stabiliser for the two stressed unions.
The Rugby World Cup's shifting host locations have prompted South Africa and New Zealand to focus on strengthening their own Test series and tours, particularly between the Springboks and All Blacks. This series, dubbed the Rugby's Greatest Rivalry, provides a much-needed cash injection for both struggling unions. New Zealand Rugby, in particular, faces significant financial challenges, with reports suggesting a potential NZ$27-million (around R250-million) net loss and a cumulative loss of NZ$66-million from 2027 to 2031.
The South African Rugby Union, while stable, still requires long-term protection. South Africa's CEO, Rian Oberholzer, believes hosting a World Cup is no longer a priority and is more concerned with maximizing revenue for World Rugby. The Rugby World Cup remains the only consistent revenue stream for the sport's governing body, which must distribute funds among its members.
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