In AI-augmented legal market, clients will judge firms by final results: BKL chief
As artificial intelligence (AI) becomes a standard tool across the legal profession and beyond, clients will ultimately judge law firms not by whether or how much they use the technology, but by the quality of the results they deliver with it, said Yi Joon-ki, managing partner of Bae, Kim & Lee (BKL). “Clients do not really care what tools we use,” Yi said in a recent interview with The Korea…
In the rapidly evolving legal landscape, driven by the integration of artificial intelligence (AI) across various professional sectors, the focus is shifting from the adoption of technology to the tangible outcomes produced by firms, according to Yi Joon-ki, the managing partner of Bae, Kim & Lee (BKL). During a recent interview with The Korea Times, Yi emphasized that clients are primarily concerned with the quality of the legal analysis provided, which directly addresses their specific needs.
"Clients do not really care what tools we use," Yi remarked. "What they want is a compelling and useful analysis — one that addresses their needs. In the end, it is BKL’s judgment, and BKL will be responsible for it. As long as we deliver a reliable answer, that is what matters to them."
BKL, a Seoul-based law firm, has been at the forefront of incorporating generative AI into its operations this year, after piloting the technology in areas such as litigation, legal research, due diligence, document drafting, and other legal tasks. Yi's vision for BKL extends beyond merely automating routine tasks; it aims to fundamentally transform legal workflows to enable lawyers to deliver more profound insights and analyses.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
