In AI-augmented legal market, clients will judge firms by final results: BKL chief
As artificial intelligence (AI) becomes a standard tool across the legal profession and beyond, clients will ultimately judge law firms not by whether or how much they use the technology, but by the quality of the results they deliver with it, said Yi Joon-ki, managing partner of Bae, Kim & Lee (BKL). “Clients do not really care what tools we use,” Yi said in a recent interview with The Korea…
In the rapidly evolving AI-augmented legal market, clients will ultimately prioritize the quality of results delivered by law firms over the extent or methods of AI integration, according to Yi Joon-ki, the managing partner of Bae, Kim & Lee (BKL), a leading Seoul-based law firm.
For Yi, the focus should be on providing compelling and useful analysis that addresses clients' specific needs, rather than the tools employed to achieve this outcome. He emphasized that clients do not care about the AI tools themselves, but rather the compelling and useful analysis that law firms deliver.
BKL has been quick to adopt generative AI across various legal functions, including litigation, legal research, due diligence, document drafting, and more. The firm's broader goal is not merely to automate routine tasks, but to redesign legal workflows to enable lawyers to deliver more in-depth analysis and insights.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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