Hong Kong shopping festival makes ASEAN debut in Malaysia
MORE than 350 products from around 100 Hong Kong brands will be available to Malaysian consumers this week as the Hong Kong Shopping Festival makes its ASEAN debut. The week-long event, organised by the Hong Kong Trade Development Council (HKTDC), ru...
The Hong Kong Shopping Festival, themed "Hong Kong Highlights, One Click Away," is making its ASEAN debut in Malaysia, offering Malaysian consumers discounts of up to 50% and access to over 350 products from around 100 Hong Kong brands. The week-long event, organized by the Hong Kong Trade Development Council (HKTDC), spans from September 21 to 27 and features items ranging from beauty and personal care to fashion, food, supplements, smart living products, and senior wellness essentials.
Popular Hong Kong brands participating include Lee Kum Kee, CATALO, Chow Tai Fook, Chow Sang Sang, Wai Yuen Tong, and Chicks. The festival will be accessible through Shopee, Lazada, and the festival's official website, allowing consumers to shop conveniently with discounts and special promotions. Malaysia and Singapore are the first ASEAN markets targeted by this shopping festival, following earlier editions in the Chinese mainland.
The HKTDC's Regional Director for Southeast Asia and South Asia, Leung Kwan Ho, emphasized that the event will enable Malaysian consumers to revisit familiar Hong Kong brands while discovering new products. The festival will also feature 30 hours of livestream content, including product demonstrations, reviews, and live interaction with viewers from Malaysia and Singapore.
Written by urgent.news from The Vibes's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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