Authentic Korean convenience meals attract foreigners
The global popularity of Korean food has reached a point where convenience store meal boxes, known as “dosirak,” have become part of a new market trend where signature Korean flavors and traditional recipes have become a hit with international visitors and popular in new markets. Min Jung-hwan, who plans and oversees dosirak production for GS25 at GS Retail’s Merchandise Headquarters, is seeing…
The global popularity of Korean food has led to convenience store meal boxes, known as "dosirak," becoming a new market trend. These signature Korean flavors and traditional recipes have captured the interest of international visitors and gained popularity in new markets. Min Jung-hwan, who oversees dosirak production for GS25 at GS Retail’s Merchandise Headquarters, is witnessing this shift firsthand.
Rather than creating separate products for foreign customers, GS25 is increasingly offering the same dosirak that appeal to Korean consumers, reflecting the growing interest in authentic Korean flavors. Min explained to The Korea Times that they don't make dosirak specifically for foreigners because many of them enjoy what Koreans themselves prefer.
Even in GS25 stores in Vietnam and Mongolia, visitors are drawn to authentic Korean-style dosirak. To cater to the increasing number of foreigners visiting Korea, GS25 is expanding its range of products with banchan, small side dishes typically served with Korean meals.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Authentic Korean convenience meals attract foreigners koreatimes.co.kr
