Authentic Korean convenience meals attract foreigners
The global popularity of Korean food has reached a point where convenience store meal boxes, known as “dosirak,” have become part of a new market trend where signature Korean flavors and traditional recipes have become a hit with international visitors and popular in new markets. Min Jung-hwan, who plans and oversees dosirak production for GS25 at GS Retail’s Merchandise Headquarters, is seeing…
Global fascination with Korean cuisine has led to the rise of convenience store meal boxes, called "dosirak," captivating the attention of international travelers and gaining traction in emerging markets. Min Jung-hwan, who manages dosirak production at GS25's Merchandise Headquarters, is witnessing this transformation firsthand.
Instead of developing separate offerings for foreigners, GS25 is focusing on providing the same dosirak that Korean consumers love, recognizing the growing appreciation for genuine Korean flavors. Min emphasizes that they do not create dosirak specifically for foreigners because many of them enjoy what Korean people prefer. This approach is evident even in GS25 stores located in Vietnam and Mongolia, where visitors show interest in authentic Korean-style dosirak.
Min explains to The Korea Times that they aim to accommodate the increasing number of foreigners visiting Korea by expanding their dosirak lineup to include banchan, side dishes that complement the main meal.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Authentic Korean convenience meals attract foreigners koreatimes.co.kr
