MLS Shops Lucrative Presenting Sponsorship as It Preps ‘MLS 3.0’
Major League Soccer’s shift to “MLS 3.0” will include a new calendar, new playoffs and a new commissioner. Another major commercial change may soon follow. MLS is exploring the possibility of selling a presenting sponsorship, according to multiple people with direct knowledge of the matter. To do so, the league has retained London-based sports advisory […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.
