How women athletes are betting on the creator playbook
Women athletes are increasingly leaning on content creation to build their brand, grow their sports' fandom, and help close salary gaps.
In 2026, professional athletes are expected to become full-time creators, with women athletes in particular finding content creation to be a vital aspect of their careers. While the attention and paychecks are increasing for women's sports, athletes are still struggling for fair pay and long-term security. A way to bridge this gap is by owning an audience, which is why companies like Togethxr are teaching women athletes how to be creators, and their managers are helping to grow their creator careers.
As the FIFA Women's World Cup and the Summer Olympics approach, it is the ideal time for women athletes to focus on content creation.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
