UAE chosen as FREELANDER’s first international market with Al Tayer Motors and Premier Motors

The British premium intelligent all-terrain brand, FREELANDER, has selected Al Tayer Motors and Premier Motors as its inaugural international distributors in the United Arab Emirates. This strategic partnership marks a significant step in FREELANDER's expansion into the Middle East. During the formalization of the agreements, representatives from FREELANDER International and the two UAE-based distributors, Al Tayer Motors and Premier Motors, convened.

The UAE will serve as a pivotal market for the brand's entry into the Middle East, with preparations underway for the global brand launch in Abu Dhabi and the introduction of the FREELANDER 8 model.

Al Tayer Motors will be responsible for distribution across Dubai and the northern emirates, while Premier Motors will focus on Abu Dhabi. Both distributors bring extensive experience in representing premium automotive brands, offering a robust sales, service, and parts network. Saeed Humaid Al Tayer, Managing Director of Al Tayer Motors and Premier Motors, expressed confidence in the partnership, highlighting their commitment to enhancing the brand's growth in the UAE.

Together, they manage a network of 32 sales and service facilities across the UAE, covering vehicle logistics, parts supply, warranty management, aftersales, and customer service. The launch plan includes three flagship showrooms in Dubai and Abu Dhabi, signaling the brand's readiness for the global rollout of the FREELANDER 8 model.

This partnership underscores FREELANDER's strategic focus on the UAE as its first international market, building upon its core offerings of British craftsmanship, smart confidence, and all-terrain freedom.