Morning Briefing: Kann nur ein „Supervorstand“ Volkswagen noch retten?
Das Audi-Hoffnungsmodell A4-Elektro kommt deutlich später als geplant. Das liegt auch an verschlungenen Pfaden im Gesamtkonzern. Dagegen könnte eine Personalie helfen.
Good morning, esteemed readers. Audi's new Electric A4 has been hailed as a potential game-changer in the world of electric vehicles, capable of demonstrating Audi's ability to transition into the electric age, proving that the entire Volkswagen Group's new unified platform SSP works, and heralding a new era. It might succeed - but not as planned by the end of 2028.
According to sources within the group, production will only begin in March of 2029, insiders estimate it will be closer to late April or early May. An insider told my colleagues that it's not uninteresting, but also not really funny. However, the delay shows once again that Volkswagen is not only struggling with cost-cutting and future programs, but also with the core business: building cars.
The A4 e-tron is set to follow the "advancement through technology" mantra with a "retardation through technology": BMW and Mercedes are already bringing their electric counterparts to market this year in a segment that's also crucial for corporate vehicles.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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