How Adidas found its place in culture again
In 2022, Adidas faced a crossroads after ending its lucrative partnership with Yeezy. Fast-forward to today, and the company is sprinting ahead of the athletic apparel industry, hitting record revenues in 2025 to the tune of $28.7 billion. So what’s driving Adidas’s turnaround story? Join CEO Bjørn Gulden and Marc Makowski, SVP of innovation, as they reveal the playbook that put Adidas back at…
We haven't written up this one. Fast Company has the full story — the link below goes straight to it.
