GBC to undergo major transformation within 24 months – Felix Ofosu-Kwakye
By Ashiadey Dotse The Minister for Government Communications, Felix Ofosu-Kwakye, says the Ghana Broadcasting Corporation (GBC) will undergo a major transformation within the next 24 months under a new turnaround strategy. Mr Ofosu-Kwakye said the strategy was designed to improve the operations and performance of the state broadcaster as the government works to respond to […]
Ghana Broadcasting Corporation (GBC) is set to transform significantly within the next 24 months, as announced by Minister for Government Communications, Felix Ofosu-Kwakye. This strategic turnaround aims to enhance the public broadcaster's operations and performance in response to the evolving media landscape. Speaking at the Federation of African Journalists (FAJ) Steering Committee meeting in Accra, Ofosu-Kwakye highlighted the plan's focus on modernizing GBC's infrastructure, studios, equipment, and investing in human capital.
The government remains committed to transforming GBC, making it more efficient and competitive. Ofosu-Kwakye expressed confidence in the turnaround strategy, citing the high quality of some programs, such as "Behind the News," as evidence of the broadcaster's professional capacity. He recently listened to a Radio Ghana program and praised the professionalism and objectivity of the presentation, noting that the broadcaster displayed a strong foundation that could be further developed through investment and modernization.
In addition to infrastructure and human capital improvements, the government is exploring ways to strengthen support for GBC workers, including training and human resource development. The Minister also mentioned plans to expand GBC's digital presence, particularly on platforms like YouTube, to reach a wider audience. Ultimately, the objective is to restore GBC to a level of performance that meets the needs of modern audiences while preserving its public broadcasting role.
Written by urgent.news from GBC Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
