Why advertisers should stop treating verification like a receipt
The advertising industry has spent years treating verification as a relatively narrow exercise, asking only, “Was the impression viewable? Was there invalid traffic? Was the content safe?” Those questions are no longer enough. Over the last seven years, one simple message has become clear: Advertisers need to understand not only whether an impression met a […]
We haven't written up this one. Digiday has the full story — the link below goes straight to it.
