Stella Artois debuts Pure Gold premium lager in Korea
Stella Artois is introducing Pure Gold, a new premium lager in Korea that combines zero sugar and zero gluten with a lower alcohol content of 4.2 percent. The Belgian beer brand said Wednesday that Pure Gold, its first new lineup introduced in Korea, is designed around a lighter drinking experience while retaining a delicate, clean flavor. The launch makes Korea the first market in Asia to…
Stella Artois has introduced a new premium lager called Pure Gold in Korea. This new beer is a lighter alternative to their existing lineup, with a reduced alcohol content of 4.2 percent and no sugar or gluten. The Belgian beer brand unveiled Pure Gold as its first new product to hit the Korean market, making it the first Asian market to receive this particular beer.
The launch took place in late September, with the beer now being sold across the country in stores and restaurants. Pure Gold contains approximately 16 percent less alcohol than Stella Artois' current beers. The new lager comes in 330-milliliter and 500-milliliter cans, as well as 500-milliliter bottles. Initial sales will focus on premium restaurants in Seoul and the surrounding areas before expanding to other restaurants nationwide.
Online platforms will also offer various package deals, including a 500-milliliter eight-can package that will go on sale on September 28, followed by a package containing eight 500-milliliter cans and a dedicated Stella Artois chalice on October 15.
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- Stella Artois debuts Pure Gold premium lager in Korea koreatimes.co.kr
