Stella Artois debuts Pure Gold premium lager in Korea
Stella Artois is introducing Pure Gold, a new premium lager in Korea that combines zero sugar and zero gluten with a lower alcohol content of 4.2 percent. The Belgian beer brand said Wednesday that Pure Gold, its first new lineup introduced in Korea, is designed around a lighter drinking experience while retaining a delicate, clean flavor. The launch makes Korea the first market in Asia to…
Stella Artois has launched a new premium lager called Pure Gold in Korea, marking its debut as the first Asian market to receive the product. The Belgian beer brand has introduced Pure Gold, which boasts zero sugar and zero gluten, along with a lower alcohol content of 4.2 percent, aiming to provide a lighter drinking experience while maintaining a delicate, clean flavor.
The launch of Pure Gold in Korea follows its initial introduction in Brazil and will be available nationwide from late September. The new lager will be sold in various packaging options, including 330-milliliter and 500-milliliter cans, 500-milliliter bottles, and a 500-milliliter eight-can package, with the latter set to launch on September 28 and a package containing eight 500-milliliter cans and a Stella Artois chalice on October 15.
The initial distribution will focus on premium restaurants in Seoul and the capital region, with online platforms offering assorted packages.
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- Stella Artois debuts Pure Gold premium lager in Korea koreatimes.co.kr
