Stella Artois debuts Pure Gold premium lager in Korea
Stella Artois is introducing Pure Gold, a new premium lager in Korea that combines zero sugar and zero gluten with a lower alcohol content of 4.2 percent. The Belgian beer brand said Wednesday that Pure Gold, its first new lineup introduced in Korea, is designed around a lighter drinking experience while retaining a delicate, clean flavor. The launch makes Korea the first market in Asia to…
Stella Artois has launched Pure Gold, a new premium lager in Korea. The beer is designed with a lighter drinking experience while maintaining a delicate, clean flavor. Pure Gold, Stella Artois' first new beer lineup in Korea, is made with zero sugar and zero gluten and has a lower alcohol content of 4.2 percent. The new lager will be available in 330-milliliter and 500-milliliter cans and 500-milliliter bottles, with bottle sales beginning primarily at premium restaurants in Seoul and the capital region.
Online platforms will offer assorted packages, including a 500-milliliter eight-can package and a package with eight 500-milliliter cans and a dedicated Stella Artois chalice. The packaging for Pure Gold draws inspiration from the Belgian beer brand.
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- Stella Artois debuts Pure Gold premium lager in Korea koreatimes.co.kr
