Stella Artois debuts Pure Gold premium lager in Korea

Stella Artois has launched a new premium lager called Pure Gold in Korea, marking the brand's first entry into the Asian market. The new beer features a lower alcohol content of 4.2 percent, along with zero sugar and zero gluten, offering a lighter drinking experience while maintaining its delicate, clean flavor. Pure Gold, which was first introduced in Brazil, will be available in 330-milliliter and 500-milliliter cans, as well as 500-milliliter bottles, beginning in late September across the country.

The packaging design is inspired by the beer's unique characteristics, and the product will debut in premium restaurants in Seoul and the capital region before expanding to other venues. Online platforms will also offer various package options, including a 500-milliliter eight-can package and a package with eight 500-milliliter cans and a Stella Artois chalice, with the latter available starting October 15.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.