Meta One Brings a New Subscription to Facebook, Instagram, WhatsApp

Meta has introduced Meta One, a new subscription service encompassing Instagram, Facebook, WhatsApp, and Meta AI. With over 50 paid features, the company's plan starts at $2.99 per month for single-app subscriptions and climbs to $499 for business plans. Creator and business plans begin at $14.99, peaking at $499 per month. While Meta's free apps will remain ad-supported, Meta AI will stay free for "everyday use."

Building on previous Instagram Plus, Facebook Plus, and WhatsApp Plus subscriptions, Meta One adds a variety of customization and convenience features, including custom fonts and app icons, super reactions, the ability to see who viewed Stories, more pinned chats, and WhatsApp backups. Higher-tier bundles offer increased access to Meta's AI features like image and video generation, Restyle, and voice effects.

This makes AI a central aspect of Meta's paid upgrade strategy. Designed for creators and businesses, Meta One introduces four tiers: Essential ($14.99/month) for enhanced profiles, automatic follow invitations, and verified badges; Advanced ($49.99/month) for scheduling Stories, adding links, and analytics; Expert and Max ($149 and $499/month, respectively) for increased business tools, higher usage levels, and greater capacity for Meta Business Agent.