FG unveils 100-day tourism calendar to unlock $100bn

The Federal Government of Nigeria has unveiled a 100-Day Tourism Calendar, aimed at unlocking a projected $100bn in the tourism and creative economy. The initiative, launched at the Ember2Remember National Stakeholders’ Conference in Lagos, seeks to aggregate Nigeria's festivals, concerts, cultural events, and lifestyle experiences on a single digital platform.

Dr. Nneka Anibeze, Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, explained that the calendar will maximize the economic potential of the September-to-December festive season by connecting visitors, Nigerians in the diaspora, and local consumers with events and tourism experiences across the country.

The platform, powered by MyCityApp and MyLagosApp, aims to turn the festive period into a platform for job creation, investment, and business opportunities, with tourism generating opportunities across several sectors, including aviation, transportation, hospitality, entertainment, retail, technology, and the creative industries.

Brief written by urgent.news from Punch Nigeria's own syndicated text. Machine-written — may contain errors; check the original before relying on it.