FG unveils 100-day tourism calendar to unlock $100bn

The Federal Government of Nigeria has launched a 100-Day Tourism Calendar to unlock a projected $100bn tourism and creative economy. The calendar, powered by MyCityApp and MyLagosApp, consolidates Nigeria's festivals, concerts, cultural events, and lifestyle experiences into a single digital platform. The initiative aims to maximize the economic potential of the September-to-December festive season by connecting visitors, Nigerians in the diaspora, and local consumers with events and tourism experiences across the country.

The government seeks to transition the festive period from a celebration to a platform for job creation, investment, and business opportunities, with tourism generating opportunities across several sectors, including aviation, transportation, hospitality, entertainment, retail, technology, and the creative industries.

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