Disney, Marvel, Pixar to collaborate to highlight K-pop, Korean heritage
The Walt Disney Company’s long-standing legacy in animation, entertainment and consumer products is entering a new chapter in Korea, where the company sees the country’s global content power as a new source of inspiration for next-generation consumer experiences. Walt Disney Company Korea on Wednesday unveiled its new campaign, “ICONS UNLEASED: Global Icon Becomes Center of New K-Wave.” It builds…
The Walt Disney Company is expanding its reach to Korea with a new campaign called "ICONS UNLEASED: Global Icon Becomes Center of New K-Wave." This initiative seeks to draw inspiration from Korea's global content power and celebrate Korean heritage. The campaign focuses on K-pop, Korean culture, and original Korean content, with plans to develop new businesses in these areas.
Disney Korea will team up with prominent K-pop management companies such as Kakao Entertainment, SM Entertainment, HYBE, and Starship Entertainment. The goal is to merge the artists' distinct perspectives with stories from Marvel, resulting in unique fan experiences. The company cited a successful collaboration between G-Dragon's fashion line PEACEMINUSONE and Disney's "Toy Story" franchise in July, which introduced new toys, apparel, and goods.
Additionally, Korean cultural heritage will be integrated with Disney intellectual properties (IP) to create new regional tourism products for global tourists. This collaboration marks a new chapter for Disney in Korea, aiming to leverage the country's cultural influence to enhance its consumer experiences.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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