Disney, Marvel, Pixar to collaborate to highlight K-pop, Korean heritage
The Walt Disney Company’s long-standing legacy in animation, entertainment and consumer products is entering a new chapter in Korea, where the company sees the country’s global content power as a new source of inspiration for next-generation consumer experiences. Walt Disney Company Korea on Wednesday unveiled its new campaign, “ICONS UNLEASED: Global Icon Becomes Center of New K-Wave.” It builds…
The Walt Disney Company is embarking on a new venture in Korea, aiming to harness the country's global content influence as a source of inspiration for future consumer experiences. On Wednesday, Disney Korea unveiled its new campaign, "ICONS UNLEASED: Global Icon Becomes Center of New K-Wave." This initiative focuses on K-pop, Korean heritage, and original Korean content, with the company planning to develop new businesses from these areas.
Disney Korea will partner with prominent K-pop management companies such as Kakao Entertainment, SM Entertainment, HYBE, and Starship Entertainment. The collaboration aims to merge the artists' distinct perspectives with stories from Marvel, resulting in fresh fan experiences. The company highlighted a successful partnership between G-Dragon's fashion line PEACEMINUSONE and Disney's "Toy Story" franchise in July, which introduced new toys, apparel, and goods as a precedent for this collaboration.
Moreover, Disney intends to combine Korean cultural heritage with its intellectual properties (IP) to create innovative region-specific tourism products catering to global tourists.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
