Apple iPhone 18 Pro Max review: It’s what’s on the inside that counts

Apple's iPhone Pro 18 lineup has made substantial refinements, but the focus is placed on the inner workings of the devices rather than flashy upgrades. The iPhone 18 Pro Max, in particular, features a 6.9-inch Super Retina XDR display with a 120Hz refresh rate, an aluminum unibody design with Ceramic Shield on both front and back, and a rear camera array that boasts a 48-megapixel triple camera with 8x optical zoom.

The front camera is 18 megapixels, and the phone runs on Apple's A20 Pro chip, featuring a 16-core Neural Engine for AI tasks. The battery life has seen significant improvements, offering up to 45 hours of video playback, compared to 36 hours on the previous model. The phone is heavier due to a new battery, and Apple has implemented a cooling system to keep the device cooler during heavy usage.

The phone comes in four new colors, with the burgundy and glacier blue options being particularly noteworthy. Overall, the iPhone 18 Pro Max may not seem drastically different on the outside, but the improvements inside make it a compelling choice for users seeking enhanced performance and longevity.