Walt Disney World Brings AI Into Its Booking Site
Some guests will soon see AI-generated summaries as well as being able to plan vacations conversationally with a chatbot.
Walt Disney World is set to introduce an AI-powered booking feature on its website and mobile app. The new tool, currently in beta phase, will enable users to ask questions about their Disney vacation in a conversational manner. For example, users can inquire about suitable hotels for their children who love a specific Disney movie, their desire for pool time, and easy access to a particular park.
The AI tool will then provide personalized recommendations based on factors such as location and pricing. Additionally, users will have the option to compare different resorts based on various features. Similar to Google's AI Overviews in search, Disney's AI will generate summaries of relevant information upon search queries. The chat feature will guide users to booking links after making its recommendations.
The AI technology is powered by Google Cloud but will draw exclusively from official Disney data, ensuring the information's accuracy. Disney will initially offer this beta feature to randomly selected guests in the US and Canada. Feedback from these users will be used to refine the AI tool before a broader, phased rollout. Currently, the AI summaries and bookings will not cover Disney's Lightning Lane service or dining reservations. The launch is scheduled for Walt Disney World only.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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