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Walt Disney World Brings AI Into Its Booking Site

Launching in beta soon, some guests will see AI-generated summaries as well as being able to plan vacations conversationally with a chatbot.

Walt Disney World Brings AI Into Its Booking Site

Walt Disney World is set to launch an AI-powered booking tool on its website and app. This innovative technology, based on Google Cloud's Gemini AI foundation, will enable users to ask booking questions in a conversational manner. For example, one could inquire, "My children love The Little Mermaid, we want pool access, and we need easy Magic Kingdom transport - which hotel should we book?" The AI will then suggest suitable accommodations considering factors like location and pricing.

Moreover, the AI-powered chatbot will deliver AI-generated summaries on key details like rates and availability when users search for information. Users will be directed to booking links following the AI's recommendations. However, this new feature will not cover Lightning Lane service or dining reservations at launch. Initially, it will only be available for Walt Disney World, with a beta version being provided to randomly selected guests in Canada and the US.

Disney is using this feedback to refine the AI tool before a broader, phased rollout. It's also testing the AI summaries with cast members to ensure they pull accurate, official Disney data, aiming to save guests time.

Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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