More Brands Are Betting on Protecting Nature. Now Comes the Hard Part.
As extreme weather and nature loss threaten fashion’s access to key raw materials, the industry is looking for ways to shore up supply chains. Early results show it’s possible to build resilience, but also how difficult it is to scale effective action.
The fashion industry is increasingly recognizing the importance of protecting nature and adopting a more sustainable approach. Kering, LVMH, and H&M are among the leading companies pioneering a new science-based framework to measure, disclose, and address their impact on the environment. This shift in perspective comes as brands have come to realize that the climate crisis is no longer a distant threat but a pressing issue that directly affects their bottom line.
Experts warn that treating the climate crisis merely as a marketing tool is no longer viable, as the consequences of environmental damage are becoming increasingly apparent.
Brief written by urgent.news from Business of Fashion's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
