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FG backs 100-day tourism calendar to unlock $100bn economy

The Federal Government has backed a 100-day tourism calendar to aggregate Nigeria’s festivals and events on a digital platform to unlock a $100bn economy. Read More: https://punchng.com/fg-backs-100-day-tourism-calendar-to-unlock-100bn-economy/

FG backs 100-day tourism calendar to unlock $100bn economy

The Federal Government in Nigeria has approved the establishment of a 100-Day Tourism Calendar, aimed at harnessing the economic potential of the country's festivals, concerts, cultural events and lifestyle experiences. The calendar, developed in collaboration with MyCityApp and MyLagosApp, was introduced at the Ember2Remember National Stakeholders' Conference in Victoria Island, Lagos.

Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, Dr Nneka Anibeze, announced the initiative, emphasizing its goal to convert the September-to-December festive season into a hub for job creation, investment and business opportunities. By aggregating events and experiences across the nation onto a single digital platform, the calendar aims to maximize tourism and creative economy contributions, which are projected to reach $100 billion.

The minister highlighted that tourism generates opportunities for various sectors, including aviation, transportation, hospitality, entertainment, retail, technology and the creative industries. She encouraged stakeholders to upload their planned activities onto the calendar, emphasizing its potential to provide a single destination for visitors, Nigerians in the diaspora and international tourists to discover Nigeria's unique experiences.

Written by urgent.news from Punch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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