FG backs 100-day tourism calendar to unlock $100bn economy
The Federal Government has backed a 100-day tourism calendar to aggregate Nigeria’s festivals and events on a digital platform to unlock a $100bn economy. Read More: https://punchng.com/fg-backs-100-day-tourism-calendar-to-unlock-100bn-economy/
The Federal Government has approved the introduction of a 100-Day Tourism Calendar aimed at harnessing Nigeria's tourism and creative economy, potentially reaching $100 billion. The calendar, developed by MyCityApp and MyLagosApp, consolidates festivals, concerts, cultural events, and lifestyle experiences into a digital platform.
This initiative, spearheaded by Dr. Nneka Anibeze, Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, aims to capitalize on the September-December festive season, transforming it into a catalyst for job creation, investment, and business opportunities. The government seeks to transcend the traditional notion of a festive season, emphasizing the economic potential of this period.
Tourism generates opportunities across various sectors, including aviation, transportation, hospitality, entertainment, retail, technology, and the creative industries, with each visitor contributing to a value chain. The platform aims to serve as a central hub for discovering Nigeria's tourism and cultural experiences, enabling global visitors to access these offerings.
The Minister of Arts, Culture and Creative Economy, Hannatu Musawa, praised the initiative's CEO, Ifeoma Chukwu, of MyCityApp, highlighting the potential of Nigeria's cultural assets and visitor experiences to build a $100 billion tourism economy.
Written by urgent.news from Punch Nigeria's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
