Why Sydney Sweeney’s viral ad has sparked backlash from athletes on social media
'Not only is it a kick in the face to every woman who had dedicated her life to perfecting her craft, but every women who enjoys sports for what it really is'
Sydney Sweeney has faced criticism from athletes on social media for a new advert for sports prediction platform Novig. The campaign features Sweeney posing nude or nearly nude with sporting equipment, referencing different sports such as basketball and football.
The advert has sparked debate online, with some viewers praising its bold approach while others criticised its portrayal of women. According to the Gulf News, several women from the sporting world have argued that the campaign reduces women’s sport to appearance and sexuality rather than highlighting the training, skill and physical effort involved.
Some professional athletes, including British sprinter Amy Hunt, have spoken out against the campaign. The criticism has been described as a kick in the face to every woman who has dedicated her life to perfecting her craft, and to every woman who enjoys sports for what it really is, according to the Toronto Sun.
Brief written by urgent.news from Toronto Sun, Daily Times, The Guardian US, Gulf News, BBC News — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.
