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Sydney Sweeney’s naked bet is cheap provocation

Sweeney has made clear she finds the public commentary on her body degrading. So why does she insist on playing into hyper-sexualised stereotypes?

Sydney Sweeney’s naked bet is cheap provocation

Sydney Sweeney has been criticised by female athletes, including Australian Olympians, for appearing mostly naked in a sports betting company advertisement. The ad shows Sweeney mock playing various sports while making comments about betting on "just sports".

The advertisement has been widely criticised, particularly by female athletes, for setting back women in sport. Many athletes, including American gymnast Gracie Kramer and Australian swimming great Ariarne Titmus, have spoken out against the ad, accusing it of belittling women in sport.

Sweeney has previously expressed that she finds public commentary on her body degrading, but her decision to appear in this ad has been seen as contradictory to her stance. According to The Age and The Sydney Morning Herald, Sweeney's actions have been questioned, with some wondering why she would "insist on playing into hyper-sexualised stereotypes".

Brief written by urgent.news from The Age, The Sydney Morning Herald, ABC News, ABC News AU — 4 reports on this story. Machine-written — may contain errors; check the original before relying on it.

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