Nongshim brings Shin Ramyun to Middle East's largest pop culture festival
Nongshim, one of Korea's largest instant noodle makers, ran a themed booth for its flagship Shin Ramyun brand at the Middle East Film & Comic Con, the region's largest entertainment expo, the company said. The three-day event, known locally as MEFCC or UAE Comic Con, was held Sept. 11-13 at the Abu Dhabi National Exhibition Center in the United Arab Emirates and draws more than 45,000 visitors…
Korea's largest instant noodle maker, Nongshim, brought its popular Shin Ramyun brand to the Middle East's biggest pop culture festival. The company set up a themed booth for Shin Ramyun at the Middle East Film & Comic Con, the region's largest entertainment expo. Held in Abu Dhabi, the three-day event attracted over 45,000 visitors interested in film, television, anime, comics, video games, and cosplay.
This marked Nongshim's expansion beyond a grocery item and positioning Shin Ramyun as a global lifestyle brand tied to pop culture. The Nongshim booth featured a photo zone, merchandise shop, 360-degree camera area, and a display wall showcasing its range of Shin Ramyun products, which became a favored spot for visitors to capture photos for social media. The expo also saw the sale of limited-edition merchandise, such as keyrings and stickers.
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- Nongshim Takes Shin Ramyun to UAE Pop Culture Festival koreaittimes.com
- Nongshim brings Shin Ramyun to Middle East's largest pop culture festival koreatimes.co.kr
