Nongshim brings Shin Ramyun to Middle East's largest pop culture festival
Nongshim, one of Korea's largest instant noodle makers, ran a themed booth for its flagship Shin Ramyun brand at the Middle East Film & Comic Con, the region's largest entertainment expo, the company said. The three-day event, known locally as MEFCC or UAE Comic Con, was held Sept. 11-13 at the Abu Dhabi National Exhibition Center in the United Arab Emirates and draws more than 45,000 visitors…
Nongshim, a major Korean instant noodle producer, set up a special booth for its renowned Shin Ramyun brand at the Middle East Film & Comic Con, the largest entertainment event in the region. Held from September 11-13 at Abu Dhabi's National Exhibition Center, the four-day convention attracted over 45,000 attendees interested in film, TV, anime, comics, video games, and cosplay culture.
This marked Nongshim's second appearance after a recent show at Gamescom in Germany, part of the company's strategy to brand Shin Ramyun as a global lifestyle product rather than just a food item. The booth at MEFCC included a photo zone, a merchandise store, a 360-degree camera area, and a display wall showcasing the various Shin Ramyun offerings, which quickly became a social media hotspot for visitors to capture and share their experiences.
Limited edition items like keyrings and stickers also generated significant buzz. Outside the main hall, further promotional activities were underway.
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- Nongshim Takes Shin Ramyun to UAE Pop Culture Festival koreaittimes.com
- Nongshim brings Shin Ramyun to Middle East's largest pop culture festival koreatimes.co.kr
