Hyundai plays catch-up as Tesla strengthens grip on Korea's EV market
Hyundai Motor’s autonomous driving road map is putting its ability to keep pace with Tesla under scrutiny, as the U.S. automaker rapidly gains stronger ground in Korea’s electric vehicle (EV) market. Last week, Hyundai Motor Group’s self-driving arm — 42dot — said it will introduce cars with Level 2+ autonomous driving technology based on Nvidia’s platform in the first half of 2028, followed by…
Hyundai Motor faces pressure to keep up with Tesla as the American automaker solidifies its position in South Korea's electric vehicle (EV) sector. Hyundai's autonomous driving division, 42dot, announced plans to launch Level 2+ autonomous driving technology in the first half of 2028, followed by Level 2++ technology by year-end.
Additionally, Hyundai intends to mass-produce cars featuring its own Atria AI system in the second half of 2029, per the company's roadmap. The objective is to narrow the gap with Tesla and other global autonomous driving pioneers. However, Hyundai's schedule for self-driving technology deployment appears inadequate, as Tesla has already transitioned into a consumer-oriented product.
In Korea, Tesla's Full Self-Driving (FSD) Supervised system is presently accessible in a limited capacity, though obtaining regulatory clearance for broader domestic deployment remains a significant challenge. Tesla has also been extending its reach in the South Korean EV market, further widening the competitive landscape for Hyundai.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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