Hyundai plays catch-up as Tesla strengthens grip on Korea's EV market
Hyundai Motor’s autonomous driving road map is putting its ability to keep pace with Tesla under scrutiny, as the U.S. automaker rapidly gains stronger ground in Korea’s electric vehicle (EV) market. Last week, Hyundai Motor Group’s self-driving arm — 42dot — said it will introduce cars with Level 2+ autonomous driving technology based on Nvidia’s platform in the first half of 2028, followed by…
Hyundai Motor is being challenged to keep up with Tesla's growing dominance in South Korea's electric vehicle (EV) market. The U.S. automaker's autonomous driving roadmap has come under scrutiny, as Hyundai's self-driving arm, 42dot, announces plans to introduce Level 2+ autonomous driving technology based on Nvidia's platform in the first half of 2028.
This will be followed by Level 2++ technology later the same year. Vehicles equipped with Hyundai's proprietary Atria artificial intelligence (AI) system are set to be mass-produced in the second half of 2029, as per the company's roadmap. The aim is to narrow the gap with Tesla and other global leaders in autonomous driving. However, Hyundai's timeline for self-driving commercialization appears too slow, as Tesla has already established itself as a consumer-focused product.
Tesla's Full Self-Driving (FSD) Supervised system is already available in Korea in a limited form, though gaining regulatory approval for its broader domestic operation remains a significant challenge.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
