My listing sat for 4 months. Marketing it as a multigenerational home got 2 offers in a day.
Real estate agent Scheryl W. Glanton says multigenerational living is reshaping what some luxury buyers want from a home.
Scheryl W. Glanton, a 74-year-old real estate agent from Philadelphia, faced challenges selling her 5,100-square-foot Tudor-style home with seven bedrooms. Despite 20 showings, no offers surfaced. The property, built in 1925, boasted a rich history, spacious layout, and prime location. Glanton then pivoted, marketing the home as a multi-generational residence.
This repositioning proved successful, with two buyers from Los Angeles, Indiana, and their families making offers within 24 hours. One offer was contingent, awaiting resolution. The buyers chose Philadelphia due to a job relocation and a significant move for the entire family. Glanton attributes her success to recognizing the growing trend of multi-generational living in the US, driven by factors like affordability, childcare, and eldercare concerns.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
