Ministry of Social Development and Family launches "Digitally Aware Family" campaign

Doha, Qatar witnessed the launch of the "Digitally Aware Family" campaign by the Ministry of Social Development and Family on Sunday. The initiative, under the slogan "Their Protection, Your Responsibility," was attended by 20 national entities.

The primary objective of this campaign is to increase digital safety awareness, empower families to safeguard their children, and encourage responsible usage of modern technology, all while reducing online risks. This campaign is an integral part of the Ministry's National Strategy for 2025-2030, named "From Care to Empowerment." This strategy aims to bolster family stability and cohesion, help Qatar adapt to rapid technological changes, and advance the human and social development goals of Qatar National Vision 2030.

Khalifa bin Issa Al Kubaisi, HE Undersecretary of the Ministry, highlighted that the campaign underscores Qatar's dedication to equipping families with the confidence and responsibility to navigate digital transformations. He noted that digital safety has shifted from a technical issue to a societal and family priority, directly impacting child-rearing, mental health, privacy protection, and domestic stability.

In today's digital age, children's behavior, values, and well-being are significantly influenced by their online experiences.

Al Kubaisi emphasized that every family plays a pivotal role as the first line of defense in instilling Qatari societal values and national identity. He stressed that effective protection involves active awareness, ongoing family discussions, and balanced digital habits, rather than complete restriction, to allow youth to manage risks safely and seek help when necessary.

This campaign is under the umbrella of the Digital Safety Committee for Children and Youth, which coordinates across national entities to assess digital security trends, suggest policies and awareness initiatives, and manage institutional actions. It also manages the necessary measures, legislation, resources, and technical support across Qatar to ensure a safe digital environment.

The campaign targets children, parents, social and psychological experts, content creators, and family welfare organizations. Its main goals include raising awareness about digital risks and preventive measures among children and parents; fostering safe and responsible behaviors in internet, social media, game, and digital application usage; and unifying national efforts to enhance coordination among stakeholders and partners for consistent and impactful awareness messages.

The campaign unfolds through three interconnected stages: Risk Awareness, Practical Protection, and Responsibility & Reporting. The Ministry launched the official eSafety portal (www.esafety.qa) at the campaign's launch, serving as a single digital platform for immediate public access to educational guides, awareness materials, useful links, and diverse digital content.

The Ministry urges all families and community stakeholders to engage with the campaign and make use of the portal's resources to integrate digital safety into their daily routines.