Gyeonggi Province partners with Naver to boost local pet product brands
In a country where pets are increasingly treated as full-fledged family members, Korea’s most populous province is stepping in to give local pet supply startups a digital boost. Gyeonggi Province said it has teamed up with Naver Happybean — the charitable and social impact arm of Korea’s dominant search engine operator — to launch Gyeonggi Petstar, a monthlong online showcase designed to connect…
Gyeonggi Province in South Korea has formed a partnership with Naver Happybean, the charitable and social impact division of the country's leading search engine provider, to promote local pet product startups. This collaboration resulted in the creation of Gyeonggi Petstar, a month-long online exhibition that aims to directly link small and medium-sized pet businesses with consumers throughout the nation.
The virtual storefront, accessible from Oct. 11, showcases a selection of high-quality pet treats, essentials, and accessories made by local SMEs.
To attract customers, the platform is providing 30 percent discount coupons along with additional Naver Pay point rewards. This initiative addresses a significant challenge faced by small businesses in Korea's highly competitive retail market: gaining digital visibility. Although many local manufacturers produce top-notch products, they often struggle to gain traction on large e-commerce platforms without substantial marketing budgets.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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