Gyeonggi Province partners with Naver to boost local pet product brands
In a country where pets are increasingly treated as full-fledged family members, Korea’s most populous province is stepping in to give local pet supply startups a digital boost. Gyeonggi Province said it has teamed up with Naver Happybean — the charitable and social impact arm of Korea’s dominant search engine operator — to launch Gyeonggi Petstar, a monthlong online showcase designed to connect…
Korea's largest province, Gyeonggi, has joined forces with Naver Happybean, the social impact division of the country's leading search engine, to create Gyeonggi Petstar. This online event, set to run until October 11, aims to spotlight local pet product startups by connecting them with consumers across the nation. The initiative features a carefully selected lineup of top-notch treats, essentials, and accessories for pets from small and medium-sized enterprises (SMEs).
To incentivize shoppers, participating businesses will receive 30 percent discount coupons and additional rewards in the form of Naver Pay points. The primary objective of this partnership is to address a key challenge faced by small businesses in Korea's highly competitive retail market - digital visibility. Despite producing high-quality goods, many local makers struggle to gain traction on large e-commerce platforms due to the lack of marketing resources typically available to larger companies.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
